According to reports, Restaurant apps for Online food ordering and delivery services have eased restaurants, and food companies grow their business by 25%. The aim of having a tailor-made restaurant application is to produce all the assistance to consumers’ fingertips. With the improvement in the interest of the consumer for online food order and delivery service, restaurant groups are now leading towards owning their restaurant apps. Leveraging design mobile app development technology, restaurants can improve their brands, enhance customer acceptance standards, and get custom analytics tools combined for in-depth study.
Having a restaurant app is perpetually a business-driven approach for restaurants or any other F&B industry. But the center part is combining fundamental characteristics which customers prefer to work and boost downloads. Furthermore, the overall UI / UX of the restaurant app must be interactive and automatic. If the client could not see the menu soon, there are very high risks they might go on. The restaurant owner can spend on a mobile solution that changes not just your sales, but the overall administration of the restaurant about the team, table reservation, order policy, payment, acquisition, etc.
Must-Have Innovations To Be Part Of Your Restaurant App:
1) Online Ordering
First on our list is online ordering. The demand for this trait is leading, not just for restaurant apps in upcoming years – but for retail apps too. This growth in interest is due to technological progress and shifts in consumer behavior. Consumers don’t like to make phone calls. The ease of ticking a few buttons on an app can build a more enjoyable customer experience. Online ordering is in such high need, that Social media app like Facebook has included online ordering to the messenger app.
2) Social Alliance
Social alliance is already a successful innovation, but we anticipate seeing it in more restaurant app. It supplements a complete host of continued advantages to your app. It promotes social sign-on, which makes booking a free, available, pure action. As well as human word-of-mouth awards. It also gets valuable profiling information on demographics, businesses, etc.
Personalized information is growing a customer expectation. Depending on how well your app understands and treats delivery information, you can learn what a customers’ favorite product is and allow them personalized rewards for that result. Personalization is all about creating the feeling of a one-to-one conversation with clients – to build lasting connections.
It’s also worth remarking that according to a report, 54% of 18-34-year-olds say that allowing them to personalize products they buy to create something unique to them; changes their overall sense of loyalty toward a brand or business.
4) Augmented Reality
Augmented Reality (AR) is a productive and interactive app characteristic and is not often possible in restaurant apps. But research reveals that 47% of 18-34 year-olds say that contracting with them in innovative and inventive methods to provide a multi-sensory event, influences their overall feeling of loyalty toward a brand or mobile app development company in uk.
An instance of a brand that involves AR in their app is Walgreen’s. The technology allows customers to search for a particular product in a market, and an AR map appears to show them where to get the product, at what cost, and the profits they make by shopping.
5) Push Notifications
Now, this might seem like an apparent one. But push notifications are essential to any app. They’re frequently mistreated and abused. If you need your app to be flourishing when your push notifications require to be complex and tricky. By that, we mean being effective and consistent with your push notifications.
The first point you should do to obtain your push notifications more appropriately is to add personalization. It indicates behind discussion users by their style. But securing the time that you give them a notification is suitable, i.e. not in the middle of the night. Also, if you integrate your commitment, group, and pay data, you can recognize what products/dishes your customer is involved in, and deliver communications about that product.
It comes down to understanding your client inside-out and providing them what they want. We recommend using progressive profiling with your customers. So inquiring them about subjects that will assist create a form for your consumer and personalize their experience. For instance, you can ask users which channel they would prefer to get notifications from your brand, and what matters. For example, Email, SMS, or push notifications, about exclusive offers and new store opportunities.
6) Geo-Location Tech
Ultimately, we have geo-location. This technology enables companies to target people based on their location and interact in real-time with their target audience. Once people opt-in to location-based programs, brands can communicate offers and advertisements when they are in-store, or even when they are in the proximity of a property.
7) Influencer Targeting
With the growth of influencer marketing, this is a great-to-have characteristic. Influencer buying is an increase in word-of-mouth marketing. It’s based on the idea of advanced suggestions or advertisements.
Some marketers would show that influencer shopping has lost some of its authenticity, and hence its effectiveness. But what’s causing authenticity to happen? Well, more people are informed that influencers are compensated to support brands on social media, due to new rules around exposure. But names have been given to recommend brands for years and it’s still active.
8) Loyalty, rewards and discounts programs
According to the survey, 37% of customers use the mobile app to view discounts. While 26% of consumers use the app for Redeeming or collecting loyalty details. Besides these stats, the most significant is the fact that the cost of bringing or acquiring a new customer is five times more expensive than the cost of having one. For example, creating brand support is more affordable than building brand recognition and attractiveness.
This is exactly why some of the prominent names in the business pay close consideration to their loyalty plans. For instance, MacDonald successfully expanded its sales by 80% when they introduced loyalty programs.