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The arrival of the internet has really levelled the playing field for small business owners everywhere who want to be competitive. It’s fairly easy to start an online business because it doesn’t require all the big up-front investments that a brick-and-mortar shop needs to have, all you really need is a computer, an internet connection, your goods and services, a website, and a bank account!
It all sounds simple at first, but in reality there is still a lot of heavy thinking and preparation you will need to do to get your online business up and running successfully. To get you started we recommend you get some help from the pros at the King Kong digital marketing agency, they know all the ins and outs of doing business on the internet, and can provide you with expert guidance.
The following steps will help you get the process started!
Your Goods and Services – You will need to decide on what exactly your business does! Ask yourself –
- Do your goods or services solve a problem or fulfil a desire that a significant number of potential customers might have?
- Do your goods or services provide an efficient and cost-effective solution to that specific problem or desire?
- Will people be willing to spend money in order to have that problem solved or desire fulfilled?
- How much will it cost you to produce your goods or services to solve those problems and fulfil the customers’ needs?
Develop Your Business Plan – When you feel you have chosen goods or services that are feasible, your next step is to formulate a comprehensive business plan. This will allow you to game out what comes next so you will know how to prepare everything along the way and have it ready when it needs to be, thus ensuring your future growth and profitability. Your business plan will help you understand your intended market better, work up clear, sensible objectives, and build a roadmap to guide you as you proceed.
Choose Your Business’s Name – This part is always fun, it gives you the chance to be creative. You can choose your own name if you wish, or come up with something catchy that reflects your product. Think carefully, though, once you choose it you never want to change it! During this process you can also search for your domain name- your intended business name along with “.com”, or another internet suffix like “.biz” to be sure its available for you to buy!
There’s more of course, but this will get you started! Good luck with your internet business!
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