A lot is happening in the world today, and the climate crisis is close to the top of most people’s minds. With global warming, plastic-filled oceans, and crazy weather events topping the news everywhere, most people are wondering what they can do to help our planet.
Going green is good for business. It’s not just the planet that going green is good for; going green is also good for business. More and more customers are looking for greener options in their purchasing, and the companies that meet their demands are making money.
Going Green Can Save You Money
One way going green can save your small business money is by reducing your energy bills, which are the second largest expense for most small-to-medium-sized businesses.
By implementing simple measures, such as buying Envior packaging, turning off lights and computers when not in use and buying smart power strips, you can still have all the modern comforts of home without sacrificing energy efficiency.
For an idea on how much money you may be able to save with easy steps like these, check out this calculator from the US Department of Energy.
The Benefits of Going Green Include:
- Profits through eco-friendly products and services – a greener business means more customers who want to do their part to save the planet by purchasing your eco-friendly products. With each purchase, more money comes back into your pocket.
- Increased reputation – having a reputation for being green brings in even more customers who want to feel good about themselves. This will create a positive cycle that can make you even more money. Reputation leads to profits, profits lead to reputation, it all starts with going green.
- More customers – with more satisfied customers, customers who would have normally never visited a small business will return time and time again. More business is always a good thing!
- Profits through eco-friendly products and services – a greener business means more customers who want to do their part to save the planet by purchasing your eco-friendly products. With each purchase, more money comes back into your pocket.
It All Starts With Going Green
You can sit back and watch your profits soar in the right direction. When you start going green, it will be easier than you think! Whenever you make a business decision, consider if there’s a way that you can incorporate a way of going green. What are your go-to things for buying and making a business decision? When you think about it, there are times when the last thing you want to worry about is the environment.
However, there are other times when being green is essential to your company and its growth.
You need to be able to balance environmental worries with viable business decisions to make smart choices. Remember that being green doesn’t mean spending more money. In some instances, it may save you money!
Don’t choose a business that you can’t afford to be green, take stock and be realistic with your greener future goals.
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