SEO (Search Engine Optimization) is the process of preparing a website to be listed in Search Engine Result Page (SERP) for specific keywords that a searcher types into the queries. This is a necessary feature of online business since a website’s ranking will not go up without removing possible obstacles.
For this purpose, SEO companies offer a wide range of services. Some of them offer white hat SEO services which are perfectly legal; while some others use illegal techniques to achieve higher ranking for the website. The results are different. To get the desired result and in order to avoid penalties, the SEO Company should employ legitimate practices in search engine rankings.
If the company employs white hat SEO services, its links will remain green as the process is done according to the rules of search engine. However, if the SEO Company uses illegal techniques to optimize the website, it will become blacklisted in the search engine. It will also be mark with a red warning tag since this procedure is consider as unethical and dubious. For any such unethical SEO practice, the company could be banned from the search engine.
Keyword Research Is First Step
Before a website is ever created, the first step is to figure out what keywords we want the site to rank for. That is why a thorough keyword research is very important. There are many online as well as certain stand alone tools that are design towards mining out profitable keywords as well as their corresponding metrics. An efficient agency or company who does search engine optimization should have not one but many kinds of these tools. Our Houston search engine optimization company in Texas has 5 different keyword research tools which we employ while conducting research for our clients.
Technical SEO Metrics
The metrics that are looked into as far as technical SEO is concerned embraces many aspects and I will name but just a few. Site speed for instance is one of them. The technical aspects of search engine optimization are basically understood to be how user friendly a website is. If the site takes too long to load, that is bad for the visitor. If the visitor clicks a link and the link redirects to another page that is not interesting to the visitor, that is also a bad experience and believe me, the search engines will be quick to list that kind of website as undesirable and may not appear in search results. Google especially is very adamant about this.
Following Trends In Search Engine Algorithms
It is the job of the SEO Company to provide SEO services that are in tune with the algorithms of the search engines. If the company specializes in white hat SEO services, it will ensure that the links of the website remain green in the search engines. As a result, a website’s ranking will increase.
If the SEO Company specializes in black hat SEO, its activities will produce different results. For instance, some black hat techniques involve spamming. For this, the SEO Company will purchase a large number of back links using the tools of spamming and use them on the website. As a result, the site will be marked as a spam magnet and its ranking will be affected. However, even if the SEO Company resorts to such unethical techniques, its links will remain green.
Diversity Of SEO Techniques
A good SEO company will utilize various techniques to achieve a desired result. The company will identify keywords that are commonly used by the target audience, find the popular keywords, and use them in the website. The SEO Company will also do keyword research to develop the site. The company will research for the popular keywords that are being utilize by a majority of people on the Internet. Such research will give out the optimal keywords for the website. In addition, the company will conduct keyword analysis to understand the search patterns of the target audience.
All in all, SEO services are necessary to improve the site’s ranking in the search engines. In order to achieve this goal, a good SEO company will perform a large number of link exchanges and campaigns to get new links to the site. The SEO Company’s work will be made easier by using the latest and clean tools of link building. These services are extremely important for the websites, as the higher the rank of a website, the higher will be its visibility on the Internet. This service is in fact a necessity, as the site’s ranking will ensure its survival in the Internet environment. The link building, as mention above, is perform by SEO companies and involves some important steps.
Most Common Steps
1. The SEO Company will research the keywords for the site, and also by going through the websites of the target customers. Company will find the keywords that are commonly use by a target audience; and will use these words in the website’s content.
2. The SEO Company will identify the keywords that are also widely utilize by the competitors as well; and will use such words in the websites content, and also create new keywords with these words.
3. The SEO Company will use automated tools to find the popular keywords, and will also create such content around those keywords.
4. The SEO Company will also build links from websites that are in the same industry and in same category. In such a case, the links will be from websites with higher rank sites. Thus, it helps the site to climb higher in the search engines.
The No Do Techniques
It is quite natural that wherever there is money to be made; human beings will always find a way to game the system. There are certain practices in search engine optimization that the engines frown on and as such should be avoid at all cost.
Link buying is one of the first basic steps perform by SEO companies as well as individuals in the past but no more. It used to be effective until the Google Penguin update. This is the process of exchanging links with websites that are in same industry and in same category. Such links will be cheap and are usually done in such a way that the SEO Company also gets links from the site. Don’t Do it!
This is a practice where a webpage is stuffed with keywords for which the website is trying to rank. Usually, the content is not legible and not understandable to human readers but the search engines read the keywords and believe this is it. Search engines are now a lot smarter and can detect such. Remember the Panda algorithm. Houston based SEO experts like Buxykay have always been warning against these kinds of practices due to their experience. Therefore again, don’t do it.
A good SEO company will have experts in link building, paid listing, keyword research and many other processes. Such companies will perform the tasks with great efficiency and will increase ROI (Return On Investment) for their clients.