“One of the significant advantages mobile app development company provides of mobile over a desktop is “On-The-Go” access”.
However, the real advantage of mobility is, not only you can interact and access your device in any professional and personal aspect anywhere and anytime; instead, your mobile device can interact with you depending upon your surroundings too.
As of now, mobile apps are dominating the market, and many business owners are looking to create one are thrown for a loop by endless trends and technology.
Of course, there is a lot more to learn!
But, if you have to settle for one thing, then why not to make it worth with the push notification. More complication and dynamic than the text messages, push represent the modern ways of communication that put more power in the business owner’s hand and is arguably the best ROI (Return On Investment) of all.
Alike text, push notifications gratifies directly to the user’s phone when they have installed an app. Unlike text, they have an extensive array of customization options that can amplify user interactions. So, as a business owner, it’s important to ask yourself a few listed important questions:
- How does it work?
- What are the main advantages?
- What is the best practice to be followed?
Don’t worry. We have got you.
But, before we step ahead answering all these questions, it’s essential to understand –
What Is Push Notification And What Makes It Different From a Text Message?
Swapping a push notification to open has the same effect as a text message. So, if you have got a mobile app, then it’s unskippable to know what are push notifications.
Push notifications are small text messages that can reach a greater audience anywhere and anytime. While pop-ups appear only when the audience is online or on the website, push messages are independent of sites. They are related to the web browser and apps.
Some of you are already known with the term push messages or notifications and how it works. Still, amid of numerous benefits, the most critical question is “Are You Effectively Using It To The Advantage”?
But, be sure you align with proficient iOS and Android app developer that is well-known with using this strategy in an optimized way.
If you go overboard and frequently use this method, it can lead your user to mute your push notifications. And, this is something you don’t want to step ahead with.
If you are among the newbies who are not familiar with the advantages of push notifications in a mobile app, don’t worry! I am here to help you with this guide.
Let’s Uncover “Why Mobile App Push Notifications Are Powerful”?
As an industry expert, I will cover every know-how of push notifications, starting from the inescapable aspects – “The Advantages Of Push Notification For Mobile App”.
1. Encouraging User Engagement
Push notifications prove helpful in attracting a lot of customers at specific touchpoints. They can help you in sending real-time updates and reminders that get to your audience to make them frequently interact with your brand.
According to a survey, people tend to receive more push notifications in comparison to the previous years before disabling them. That clearly means marketers have a better opportunity to interact with the clients through mobile push notifications apps today.
Importantly, push notifications to allow you to keep in touch with your client in a non-intrusive way. This approach provides timely messages and relative information like rewards information, detailed descriptions, and special offers.
They also provide a great way of getting users to engage in new promotions or exclusive features.
2. Maximizing Conversion Rate
The leading iPhone and Android app development company consider timely marketing messages are the best way to upsurge conversion rate.
The reason is simple, they can notify clients and simultaneously create a sense of urgency too.
For instance, La Redoute had a concern with abandoned carts. People add items in their carts but left in the middle before completing their shopping. So, to fix this problem and retrieve lost clients, La Redoute started a push notification campaign where users will be notified if they left the store with an item in their cart.
So, with the help of push notifications, the company raised its retargeting click-through rates by two or three times compared to classic mobile ads. Even with mobile notifications, you can trigger immediate purchases.
Send, the users information and let them stay connected with special discounts or limited period offers. Also, push notifications to provide instant purchasing with a single tab.
3. The Client Retention Rate
Most of the mobile apps have a lot of potential users who have downloaded the app but not using it. Push notifications are undeniably an excellent way to turn these inactive users into an active one.
A study by Urban Airship shows that sending even more push notifications can maximize app retention rate by 3 to 10 manifolds. In actuality, the retention rate for users who incline to the mobile information is on a higher side than average.
So, through notification messages, you can offer your users with thoughtful reminders, a customized offer, and breaking news. And, if your mobile notifications can show direct personal value, you are pretty more reliable to retain clients and users in the long run.
4. Tracking Actionable Metrics
The significant yet prominent benefit of push notification is that they help to manage and track user behavior. Push notifications offer sophisticated analytics with data on delivery receipts, open times, open costs, and engagement.
While with push notification, another prominent benefit is that they help you get valuable insights into user behavior, including interaction times and click-through rates to see which messages are a priority to be opened.
So, to launch campaigns that connect better with users, make sure you hire mobile app developer that are pro in utilizing user behavior data.
5. Targeting The Right User
It’s a common practice nowadays for mobile apps asking for a user’s permission to access their location. If they allow it, they will get a great opportunity to customize the customer experience with location-oriented notifications.
Thus, hire an iPhone developer that can create a mobile app that sends discount and lucrative offers applicable to users in a specific location based on their time zone. You can target according to country, state, region or city.
For example, Waze does a great job by providing real-time traffic updates and providing nearby gas station updates like Gas prices. Moreover, you can alert users to discounts or specials when they are in a particular region. Push messages based on the user’s location can help you interact with a high degree of personalization and relevance.
Moreover, you can also send push notification to users depending upon their interests. Like Netflix, you can use app and audience data to achieve the right users. Netflix, sends messages to users who seem to be interested in a show.
6. Effortless Customer Journey
On aligning with the right iPhone app development company, push notification to uncover the opportunities of business.
Push notifications services can place deep links in push messages that direct users to a specific place in your app. Using deep links is a surefire approach to interact with your app, and with the use of a dynamic call to action, it causes users to perform specific actions.
7. Improvised Your Customer Care Strategy With Useful Content
Push notifications exponentially enhance customer satisfaction and experience. They are less intrusive than other forms of user engagement and can effectively drive traffic and helps the user by providing useful information.
Thus, hire Android app developers or iOS experts to keep the users match up with the latest updates, promotions and special offers. Push messages are a great tool to draw the user’s attention. So, don’t make room for mistakes; instead, make your notifications valuable and time-sensitive and keep a friendly and casual tone.
According to Leanplum, individual messages have four times more probability of opening than generic messages. So, the more trusted and personal your notifications, the better the outcomes you’ll get.
In The End… 2020 is all ready to revolutionize mobile push notification marketing strategy with pioneer iOS and Android app developer. Moreover, sending well-considered, relevant, and timely notification messages to the audience who already have decided to invest in your business is an excellent marketing tactic.
So, through careful planning and a special focus on your business objective, you can use push notification in your mobile apps and business apps to grow and achieve a significant client retention rate.