You’ve put together a stellar marketing team, filled with smart people with a lot to contribute to your business. The only thing they need now is a superb marketing manager to lead them; someone who can guide them and their skill sets in the right direction to effectively market your brand.

Finding the right marketing manager can be tricky. You don’t want to take someone on board who is ill-equipped to be steering the ship. You want someone who has the necessary expertise to not only lead your team but that can drive the strategic vision you have for your company. You need someone who will fit seamlessly into the culture you’ve worked hard to foster, and someone who is results-driven.

According to recent research, the employment of marketing managers is projected to grow by 7% by 2029, which is significantly faster than the average for other occupations. Marketing managers are in high demand as companies start to realise the benefit of using marketing campaigns to maintain and expand their market share. If your business is going to be part of that 7%, you will want to ensure you’re hiring the right person for the job.

Let us share some tips with you for finding the ideal manager for your marketing team.

What to look for in a marketing manager

Understanding the kinds of skills and qualifications that are required and preferred by recruiters and hiring managers globally should help you determine who the best candidates are.

Skills and qualifications to look out for include:

  • Excellent written and verbal communication skills.
  • Strong project management, multitasking, and decision-making abilities.
  • Proven experience in developing marketing plans and campaigns.
  • They should have a metrics-driven marketing mind with an eye for creativity.
  • They should have experience using marketing automation and CRM tools.
  • A Master’s degree would be a plus.
  • A proficiency with digital marketing and social media strategy.
  • Proven experience designing the customer journey for websites and other platforms.

Questions to ask when hiring a marketing manager

If you’ve found someone whose resume reflects the above requirements and qualifications, you may want to bring them in for an interview. It’s best to prepare for the interview by developing questions that will help you assess their hard skills, behavioural intelligence, and their soft skills.

Some questions you may want to consider are:

  • What is your understanding of our target audience and how we help them?
  • What do you think sets our brand apart from our competitors?
  • Imagine we are about to release a new product in a few months. How would you help create a successful launch with our specific budget?
  • Tell us about a time when you had to act quickly but did not have much data to inform your decision. What action did you take and what was the outcome?
  • Tell us about a successful strategy that you used to market a product.
  • What channels did you use and how did you measure the impact?
  • Describe a time when a marketing campaign you were involved with failed.
  • What is a new marketing tactic you have tried recently and what did you learn?
  • Tell us about a time when the demands of a project changed significantly. How did you ensure a successful outcome?

These questions will help you ensure you are hiring someone who not only has the necessary qualifications, but that has the kind of thinking and mindset that will be the best fit for your company.

Consider an outsourced marketing manager

Hiring in-house is not always the most effective option when it comes to recruiting a suitable marketing manager. An outsourced marketing manager provides all the benefits of having someone working in your office, but at less of a cost.

According to, marketing managers earn around £81,800. This is excluding benefits and taxes. You must also pay for their time off. Not to mention the overheads you have to pay as a result of having that person working in your office.

Hiring an outsourced marketing manager means paying a monthly premium, which is generally considerably lower than paying someone a monthly salary. Other than that, there’s nothing else you need to finance.

Most outsourcing agencies have already gone through the process of finding and vetting marketing managers, so you don’t have to worry about finding the right skills and going through a lengthy interview process. You can sit back, relax, and enjoy the cost savings of outsourcing, all while knowing you’ve got a highly qualified individual in place to manage your marketing team to achieve success for your company.

A significant part of the success of your brand lies in the marketing strategies adopted by your marketing team. A marketing manager is integral to this. They are the person who oversees, develops, and implements marketing tactics to ensure tasks are completed on time, within budget, and with incredible outcomes. That’s an important role to hire for, use these tips to get it right.

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