These days there are a lot of marketers who have emerged with their new businesses. But not all are successful as you think. If you are one among the marketers, this post would definitely help you find the best ways to expand your business online.
The following are some of the important steps that can get your business on track. Before getting started, you should know how online business works.
A website is an extension of your business and you need to make sure that your website is more attractive and presentable to your online customers. Once you learn to maintain your online creative website like PrintShop, it will definitely contribute to your physical store or business.
Now, let us see how to grow or expand your online business.
#1 Stop treating your website as a monetary source:
The biggest mistake of most businesses is considering their online business as the major source of their income. They also role between thoughts like,
- The boss is the major contributor to the business
- The boss has to cite the major benefits of the business so as to support themselves
- The business is curated and there is no excess money for expansion
Restricting yourself to afford a team considering the cost it might take, would be the biggest hindrance towards the growth of a business.
Many fail to understand the fact that, they are the builders of their own business. This would take a huge time to plan and execute. Making money through business isn’t the same as building a business that makes money.
Once you understand that your online business is not the source of income or not just to platform to earn, you can proceed with purchasing a new domain for yourself.
#2 Purchase a domain:
Owning a free domain was once the biggest interest among users. But that would never go good for business. Moreover, a business owning a free domain wouldn’t be a better decision in the long run.
A website that is privately owned holds a lot of authority when compared to the free ones which come with the Brand name along with the domain. (careers.wordpress.com (or) careers.wix.com).
In recent times, domain names are available at cheaper cost. So, it has turned out to be more favorable for anyone to purchase a website at very easier cost. If you are one among the business owners who are trying to expand your business online, this is the right time to kick start with your online business. All you need is reach out to a retailer and purchase your own domain.
#3 Host your website:
Once you purchase a domain, you need to design a website and get it hosted on a reliable web hosting service. If you are someone who is new with handling a website, it is good to choose a retailer that provides a 99.9% uptime guarantee.
If the retailer is not a standard one or often goes down, it is better to avoid them. Make sure that you track your hosting retailer that they may have you on a stable server or switch you to another hosting company if required.
Once you are all set with your hosting you can go ahead with your website security. Website security is the most important aspect of all, this might prevent you from data theft or injection of any illegal trojans.
#4 Implement HTTPS:
Before getting your HTTPS installed on your website, you need to know the purpose of having one. An HTTPS is an SSL certificate that is issued to a website in order to ensure the security of the website. An SSL certificate encrypts the data that is available on the website.
When it comes to an eCommerce website or a website that performs transactions with its customers, it is recommended to have a dedicated SSL certificate. The dedicated certificates are classified as three,
- Domain Validation (DV)
- Organizational Validation (OV)
- Extended Validation (EV)
The Domain Validation certificate is the most basic certificate and can is available at 20$ – 30$/ year. Whereas, the Extended and the Organization Validation SSL certificates cost around 60$ and 150$/ year. Price may vary depending upon SSL provider.
The ultimate purpose of owning an SSL certificate is to encrypt your website data. The difference is based on the identity of the business behind the website. EV SSL carries the highest validation and takes 5-6 days in issuance while domain validation takes few minutes in issuance.
Now your website is all set for a perfect launch. On launching your website, it is highly required to track its performance. And it would probably help you understand who your audience is and what do they expect from your website.
#5 Include Performance Tracker:
One can identify the success of any business through its progress. In order to help you with the progress, you can add a performance tracker to your website. This can help you with performance and long-term goals.
Some of the major and well-performing analytical tools that measure the performance of websites accurately are, Google Analytics, GTmetrix, Webpage Test, etc.,
Some of the major metrics that Google Analytics provides are,
- Sessions/ Users Acquired
- Traffic Channels
- Bounce Rate
- Average time on Page
With these data you will be able to concentrate on the major parts of your website and handle them specifically. This can help you improve your sessions, increase your user’s time on page by improving the user experience avoiding bounce rate. Which instantly ends up with regular traffic.
#6 Optimize for better ranking:
Ranking on top of search engine results is the major part of owning a business website. It is because the website that results on the first page of Google gathers a lot of attention from the users. Hence, the above-mentioned tools will help you find where you are lacking. And you can get it fixed.
Optimization of a website involves two major areas,
- On-page optimization
- Off-page optimization
Content is one of the most important aspects that support these optimization efforts. Therefore, it is required for you to generate proper website content that involves,
- Clarity Headlines
- Clear call-to-actions
- Numbered lists of procedures
- Diagrams – Easy to understand
Make sure that your optimization techniques are healthy without illegal interactions in order to securely handle your website.
Building a business online may sound interesting but getting it on track would involve a lot of effort and planning. Make sure that you stick to all the above-mentioned processes to have a healthy business online. Especially, when it comes to data security it is very much important to have your website installed with an organization validation SSL certificate. This could help you with a secure online business in the long run.