When you decide to go into the sports side of the world of retail, you are going to be up against some pretty tough competitors. Because of this, you are going to need to take some definitive steps towards setting yourself apart from the crowd and creating a shop that is a notch above the rest.
There are a variety of things that you can do with the design of your store that can help to make it stand out from the crowd. The key, though, is to choose design elements that appeal to your target audience in a modern yet fun way.
The world of sports retail has seen some changes in regard to design in recent decades. The apparel that the top athletes are currently working with incorporates clean lines and modern styling. For this reason, the entire aesthetic of modern-day sporting goods stores reflects similar themes and is more minimalist in nature.
The trick is to bring in such themes in an interesting and inviting way. If you are currently looking to either revamp your current sporting goods shop or to design one from the ground up, here are three features that you should look to incorporate.
1. Sports Mannequins
Every clothing retail shop needs some high-quality mannequins on hand in order to display the latest apparel. Sports shops are not different. However, you will want to get a bit more creative in how you display your apparel by using Sports Mannequins specifically.
Sports mannequins come in a variety of sporting poses. By using mannequins that strike such poses, you can better display the way certain pieces will look in action while at the same time creating displays that appeal more to the athletes you cater to.
2. Competition-Inspired Elements
Another thing that you should look to include in the design of your sports retail shop is a competition-inspired element. While you don’t want to go overboard with such things as that can simply make for an overwhelming design, simple elements such as grass-inspired flooring or shelving units that are industrial in theme can help strike the right tone.
You might even go so far as to make the entrance of your shop resemble a starting line. Just make sure that the competition-inspired elements that you incorporate are not overwhelming and that all work cohesively with the colour palette and overall feel.
The other thing that you will need to address in your sporting goods store is the topic of space. Many people choose to play sports as a way to escape the chaos of everyday life. With that being the case, you don’t want to create an overcrowded space that reflects the chaos your customers are looking to escape.
Instead, use space to your best advantage by opting for more square footage between displays. There should be enough room for more than one person to navigate their way between shelves and displays comfortably. This will allow your customers to feel relaxed in your shop and keep them shopping for longer.